Apple is leaving Macworld
Posted on: 17 December, 2008
Apple has just announced that this January’s MacWorld event will be the company’s last, and that Steve Jobs won’t be giving the event’s much-anticipated keynote. I find this fascinating. First there is the opinion that Apple wants to lunch products as they are ready to sell and not wait to make a major announcement in January or July. Also rumors say that this decision has to do with Steve Job’s health.
Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers.
It is because of the trade shows that blogs across the land halt EVERYTHING and dedicate that hour or so for headlining everything Apple announce. They are a major player in providing the Hype that Apple has received, most in part due to the trade shows, the “secrets”, the skepticism. On the other hand there is nothing stopping Apple hosting their own special events, as they often do. They get the same hype, and cost a lot less. So the answer can not be here, in the lack of marketing ROI.
Microsoft runs its developer conference and Apple will no doubt continue to run its WWDC event. But what can be the motive for this decision that created a lot of rumor among fans all over the internet?
tudor.totolici 
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