tudor.totolici

Yesterday i went to ROCS’08 to see “Web 2.0 – technology and applications”. Laurian Gridinoc had a very nice presentation on “Semantic Web” that raised my interest on the subject.

For those of you that never heard f this the Semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content.

At its core, the semantic web comprises a set of design principles, collaborative working groups, and a variety of enabling technologies. Some elements of the semantic web are expressed as prospective future possibilities that are yet to be implemented or realized.

To get an idea of this watch the video below:

But all this seems a nice utopia. How can companies really benefit from this? The semantic Web puts data into semantic formats on the fly, and targets ads based on the meaning of data with a high degree of accuracy.

This is good news for the user – no more embarrassing keyword results, no more Viagra ads on sites about feminism, and an end to annoying cookies.

Do you agree that the Semantic Web will bring even more effective advertising to the Web?