Advertising as entertainment
Posted on: 6 December, 2008
A big discussion at Geek Meet was online advertising in 2009. Obviously, advertisers buy ads to gain exposure and improve their bottom line. Some of the big players may be primarily concerned with brand awareness and general exposure, while others are only concerned with sales of products.
Keeping the desires of advertisers in mind throughout the design process is critical if the website is going to be selling ads directly to other businesses. AdSense and affiliate ads can be placed just about anywhere on a website, although the results will vary, but direct ad revenue will depend on what advertisers feel they are getting for their money.
I personally think that in 2009 ads will pay more attention to user interaction; at what extent is the user engaged in the marketing process. So we are going to see a lot of banners that will lose the “click here” approach and tend to promote advertising as entertainment on the web.
Customize your product, interact with widgets or any other kind of interaction for the user will benefit advertisers. Also a big step will be the “cost per action” method applied on the Romanian market. This is going to work taking into consideration the big number of blogs and the influence they had in 2008.
I persoanally think that 2009 will be an interesting year and with a little mantality shift advertisers can contribute themselves to the gowth of the local internet scene.
tudor.totolici 
15 January, 2009 at 5:15 pm
I think 2009 ads will include one way or another the economic crisis that will mark us all…What remains sure is that the more the advertising is interacting with the customer, the more success the’ll have…creativity counts now more than ever