Local Search Engine

Posted by: Tudor Totolici on: 7 December, 2008

• In: future internet | internet
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MPI lunched last week okidoki.ro, a search engine aimed to take google’s place as the number one romanian search enigne. A great PR move by Orlando Nicoara. In Buzz Marketing, Mark Hughes describes this as being the “David and Goliath” tehnique.

And i agree, even from a business perspective it’s a great time to take on the big players. But they are a long way from getting market and mind share. Trilulilu did it about a year ago with a lame copy of youtube. But  they had the entrepreneurial spirit pushing them foreword, people supported them as a start-up not as a media group.

I am sure Adrian Sarbu has the funds to support this project for a long time but without some real relevence in the search results i predict that by the end of 2009 we will see roll-over display ads on the search results or worst: tooth paste commercials behind the text.